[ Micro-Docs ]

A micro-doc is a new approach businesses and non-profits are using to promote themselves, products, and services. These short films typically run 5 minutes or less, but can play as long as 15 minutes if the content is compelling enough.

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Businesses are finding micro-docs to be a more effective and engaging way to present their company/product then the traditional, intrusive advertising method.

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A well-produced micro-doc has a better chance of being seen, being shared, getting exposure by the news media and can even get into film festivals. All of this allows for a significantly broader reach than can be obtained by the standard commercial. Also, Micro-Docs have a much longer life cycle and can gain more viewers over time, unlike a traditional advertisement.

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In short, Micro-docs give you a more effective, more engaging, longer living and less intrusive means of reaching your customers or clients—and they are content that your customers will actually want to watch.

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Not sure whether or not your business/idea could be a micro-doc? Here are a few things a Micro-Doc can do:​

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Present Issues, Causes or needs your company addresses.

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Provide an interesting Behind the Scenes look at the work you or your business does and/or a look into the process of building your product or how your business works.

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Share a Story Driven piece about a product, employee, or customer experience that helps foster a closer relationship with the viewer and makes them more receptive to your message/product.

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Provide Event Documentation with a personal approach that includes personal interviews and cinematic footage.